About me


I've never been in jail. I've never been prosecuted for a felony, or even a misdemeanor. I have no children, legitimate or otherwise. I've never declared bankrupty. I've never been married, or stolen someone's wife. I brush my teeth everynight before I go to bed, even if I'm drunk, which doesn' happen too often. I always floss, I pay my parking tickets. Let's see, what else ? 

I am also expert in providing consultancy regarding...


Sales Training
(relationships selling, negociations skills... in order to deliver better sales results with your customers, to ensure a more consistant win/win outcome in negotiations, to identify and achieve additional growth in revenue, to grow your sales team to signicantly improve their performance. 



Sales techniques (ten first words, magical words, the closing silence, objections, benefits, right questions... for telephone or face to face)



Sales Coaching
(Exceed sales targets, unlock potential, achieve success, improve client relationships, delivering improvements in sales results)



Team Building
( to clarify the collectives goals, to identify those inhibitors that prevent them from reaching their goals and remove them, to measure and monitor progress, to ensure the goals are achieved...)



Coaching
 (learn basic NLP communication, unique tools to assess individuals like Enneagram, performance and skills gap analysis, developping coaching skills, giving strength centred feedback, understand your values, define your direction in life, build self esteem, develop key strengths, manage stress, manage change)


Increase sales (newsletter, script, sales and marketing game plan, increase sales from telesales and telemarketing, improve your sales pitch and sales presentation, successful sales management...)

 I can be contacted on:

tel:     +33 6 42 53 88 63  

eMail: regis.iglesias@yahoo.co.uk

Real World

Jeudi 27 mars 2008

Clearly targeted at those 30 and over _ all AMP events have seating, are nonsmoking, and start and end at reasonable times, AMP's audience might be older than most Myspace Users. That too, might account for the relative lack of viewers and comments on AMP's profile.

For advertising purposes, AMP finds it more beneficial to focus on its web site and e mail distributed through yahoo! Groups to more than 1400 subscribers. Copperman invests his marketing time writing colorful, musically astute content and updating the site. Cleanly designed, the AMP site is handicapped accessible, allows users to book tickets or make donations, and provides centralized information on the Albuquerque music scene.

To see more value, Copperman observes, "I'd really have to spend a lot of time networking with it."

Par Sky's the limit...
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Jeudi 27 mars 2008

Already rich with information, resplendent photographs, and a data base of thousands of e-mail addresses, Mama's was a prime candidate for an extreme makeover. Within a year, mama's redesigned site, rocketed its online sales to new highs. The new. database driven storefront is built on the Miva Merchant shopping cart base, with front-end navigation and graphics designed by Desert Heart Multimedia. E commerce manager Art Ofner, who's not a programmer, now presides over an online inventory of more than 1200 items in the product database and sales six times what they were before.

Mama's added multiple sales enhancements, including a minicart with shipping estimates in the lower left corner. Ofner promotes the store through monthly What's New newsletters, quarterly Rock newZ e-zines, search engine optimization, PPC and direct mail.

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Jeudi 27 mars 2008

The foundation has developed two separate  sites, www.haring.com and www.haringkids.com, the former for adults and the latter for children. Both sites comply with  COPPA.

The adult site carries the following message "IMPORTANT PARENTAL ADVISORY: Some of these exhibitions contain artwork of a sexually explicit nature that is not appropriate for children and that some people may find offensive. We recommend that children have restricted access to this site. Please click on the..."

The children's site, which has age appropriate material and lesson plans for teachers, doesn't link back to the adult site.

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Jeudi 27 mars 2008

A family owned, B2B, promotional products company in Kansas, Inkspress has been in business for 25 years.

Web analytics played a key role from the start. Son Randy Staats, who is also  the Inkspress Web developer, explains that the company shopped around to find software that would provide the detail they wanted. After some experimentation, they settled on DeepMetrix LiveStats. Given Inkspress'key performance indicators, the most helpful statistics include which search terms are used, which pages are visited, and the number of new visitors.

They use the results to tweak their site regularly. For the first few months, they checked statistics daily. As Web site revenues increased, they were able to cut back to a weekly review. Randy advises technical users, "With lots of research to help you determine which direction to take, you can do this yourself." He recommends that nontechnical users hire a professional.

Their efforts paid off: Inkspress was voted the #1 Web site by the promotional products association international (www.ppai.com)

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Jeudi 27 mars 2008

Sponsor like Dixie offer great online exposure, feeding listeners to MommyCast.com. In addition, MommyCast markets through a natural search campaign, inbound links, branded promotional items from CafePress.com, active media coverage, and word of mouth.

Consequently, the site registers more than 55000 monthly downloads and averages 75000-90000 monthly subscribers.

They advise other podcasters to "go for it and don't worry about being perfect, right out of the gate."

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Jeudi 27 mars 2008

Thunder Scientific developed its second generation Web site several years ago. Its market is narrowly focused on engineering users. Thunder targets standards laboratories and the aerospace, both nationally and internationally.

Struggling to obtain first page position on its own, Thunder turned to a search engine optimization company to help select search terms, optimize its new site for search engines, and obtain greater search visibility, especially in certain international markets. Thunder's site now boasts customized search terms and meta tags on multiple pages.

After It attained the visibility it wanted, Thunder found that quaterly monitoring and re-submissions were enough to maintain search position. The company couples SEO with trade shows, print ads in trade publications and quaterly email newsletters. 

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Jeudi 27 mars 2008

Montana Legend's CEO, Keith Lauver, enthusiastically credits a recently introduced loyalty program with tripling repeat retail business from 20% of customers to 60% in less than a year. A wholeseler of Angus beef to restaurants nationwide since 2000, Montana Legend went online with its B2C site in 2005.

When the number of repeat customers seemed low, the company initiated a loyalty program through LoyaltyLab.com. Since December 2005, customers have earned points toward a free collection of steaks and a free week end at the comapny's founding cattle ranch, the Lazy E-L The software also lets the company create exclusive specials for loyalty members. Both the points and the specials keep customers coming back.

Lauver finds the loyalty program much more successful than the e-mail compaigns he tried, especially for tracking purchases, points, and awards. The company also markets through search engines, affiliates and ad networks.

The site design and copy play to what Lauver calls "the romance of the cowboy" and customers desire "to connect to the sources of their food." As he points out, it costs a lot to acquire a customer. Keeping them as a customer is most important he says. That's exactly what their loyalty program does.

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Jeudi 27 mars 2008

NewMecicoCreates.org launched in late summer 2006 with an aggressive promotion plan to make holiday sales. The site, which is an online gallery for unique, handcrafted pieces of art, is a project of the Museum of New Mexico Foundation Shops. MNMF Shops already has experience managing a successful online museum store at www.Shopmuseum.com as a vehicle for its four museums.

MNMF Shops also already had a very good idea of the target audience for NewMexicoCreates: women over 45 in higher income brackets. Its target audience of art collectors,  who travel widely, also have sophisticated tastes in apparel and jewelry. Art collectors happen to correlate well with buyers of fine wines and leisure activities.

NewMexicoCreates ran its banner through Google's CPM program on carefully culled Adsense partners, as well as through independent contracts on several thoroughly researched, high end, regional sites in wealthy markets, and on art sites. Designed in a variety of sizes, the banner ads appeared in multiple formats: traditionnal Web sites, blogs, directories, and as newsletter sponsorships.

Banners were only part of the integrated promotional campaigh, which encompassed search engine optimization, PPC ads, e mail newsletter sent in house and rental lists, print ads, press releases and promotional bookmarks distributed through the museum shops.

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Mercredi 26 mars 2008

""A PPC pioneer, American Meadows (www.americanmeadows.com) started its first PPC campaign with Goto.com in 1999, when there were perhaps 5 or 6 competitors online. Now a large PPC buyer on both Google and yahoo!, owner Ray Allen found PPC a revolutionary idea giving a business of any size a reach that was otherwise unattainable. 

"From very first click, I was an avid user" he says. Allen takes full advantages of conversion tracking and relishes the ability to change copy easily in real time. Allen stresses the importance of fresh copy, rather than stay with the same ads. "Look at your competitors' ads... Then write something that competes with what they're offering. This is a great way to pay for only the number 2 or 3 position, and have number 1 traffic."

He prefers Google for its "exceptional" customer service staff and ease of use. Running the campaigns himself with up to 5000 keywords, Allen finds that Google takes less times to manage. American Meadows has dropped its catalog and other print advertising altogether, finding the return on PPC to be far greater.  With the catalog now online only, Allen supplements PPC with banner ads on other gardening Web sites. As the company grows, so, too, has its PPC spending, roughly doubling every two years.

"We have new product introductory sales, promotions, even one week sales... This takes work to do all the ads, prepare the site, and then when the sale is over, change all the ads again. But believe me, it works, and almost none of your competitors are doing to it.""

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Samedi 15 mars 2008

Twenty visits on day one. One million visits within 24 hours. Twenty million visits within a week. And 396 million hits in less than a year. Traffic grew spectacularly in early appril 2004 as web surfers delighted in the antics of a man sized chicken hiding behind a sofa, dancing the jitterbug, or playing dead in response to those and 400 other commands. Viewers quickly clicked the tell a friend link to send the message: "Finally, somebody in a chicken costume who will do whatever you want. Check it out."

The agency targeted 18 to 45 year old men who spend a lot of time online as the audience for Burger Kingt's then-new TenderCrisp Chicken sandwich. They followed the underground introduction of the website with a minimal media campaign. Although the company doesn't release specific sales information, a Burger King spokesman told Adweek that sales of the sandwich increased an average of 9 per cent per week during the first month.

Over the following year, BK executives declare the campaign "a success", resulting an increased sales of the sandwich. Perhaps the vagueness of the data indicates that you can't always count your viral chickens even after they've hatched.

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...

Famous 'failures'

Albert Einstein, considered the greatest genius of the twentieth century, was four years old before he could speak.

Beethoven's music teacher once said of him, 'As a composer, he is hopeless.'

F.W. Woolworth, one of the founders of the modern department store, got a job in a dry goods store when he was 21, but his employer would not allow him to wait on customers because he 'didn't have enough sense to close a sale'.

J.K Rowling. The first Harry Potter book was turned down by eight agents, and when she finally got a deal, she was warned by the publisher, 'You'll never make any money out of childre's books, Jo.'

Thomas Edison was told by his teacher that he was too stupid to learn anything and encouraged to to think of a career where he might succeed by virtue of his pleasant personality.

Walt Disney was fired by a newspaper editor because he 'lacked imagination and had no good ideas'.

Winston Churchill had to repeat a year of school after he failed the test that would have allowed him to move up a year.

!


American beauty

Considerer the observation by Lester Burnham, played by Kevin spacey: 'Both my wife and daughter think I'm this gigantic loser, and they are right. I have lost something. I'm not exactly sure what it is, but I know I didn't always feel this sedated. But you know what? It's never too late to get it back.' 


  !

Fail, fail again

 

At first, you rarely succeed. Hence you need to... fail, fail again.

Consider my mantra:

 

No failures... no successes

No fast failures... no fast successes

No big failures... no big successes

No big, fast failures... no big, fast successes

 

'',,

 

The loyal "We"

 

Here's another "trick"!

Always us the word "we", in talking with customers, say, "We will take this approach..."


 

!

 

Thomas Edison, once said:'Genius is one per cent inspiration, and 99 per cent perspiration.' how often do you sweat?

When the author J.K Rowling was asked how she had managed to write the first Harry Potter book as a cash-strapped simgle parent, she said quite seriously that she didn't do any housework for four years. There's a woman who knowa her priorities!

Colin Farell. He'd point to a day back in 1993 when he failed an audition in Dublin for the boy band, Boyzone. Manager louis Walsh told him he simply couldn't sing. With hindsight, what a blessing that failure turned out to be! After it, Colin decided to concentrate on acting, headed off to Hollywood where his first role was in Joel Schumacher's Tigerland, launching an incredible career that currently pays him $7 m per movie, probably more by the time you're reading this. Boyzone as we know, is no more.

As the best-selling self-help author Wayne Dyer says, 'You are what you think about all day long.' If you were busy thinking 'I'am stupid' then that's how you will have seen yiourself. You were like a heat-seeking missile, looking for what you had been programmed to look for.

Sir John Harvey-Jones: 'To create success, everyone' noses must be pointing in the same direction.'

Winston Churchill defined a succesfull person as 'somebody who goes from one failure to another without any loss of enthusiasm.' Ensure that's you!

!


Use a mantra:  I can do it, I will find a way, I'm good enough to do this, will all put a string in your step. These are your holy words, with the power to sharpen your focus and create your results. Soon enough they'll kick and start working for you.

'I wouldn't say I'm the best manager in the business, but I'm certainly in the top one.' Brian Clough 

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